About us

radford-city-florist

Radford Florist is THE ONLY flower shop located in the city of Radford, VA! We've been in the same location on Main Street since 1989. Don't be fooled by internet companies. If "Radford" is not in the domain name - it's not a flower shop in Radford, VA. Save money-Save time, deal direct.

Wholesale Flower Care

This page provides information for the flower care and preparation of flowers purchased from our DIY Program

Receiving Our Wholesale Flowers

Our flowers arrive to you just like we receive them. You provide the labor to clean and hydrate them.  They will look different that the flowers you see in our coolers which have been processed and hydrated. 

Depending on the type of flower there may be extra leaves/foliage, thorns, guard petals, anthers, etc. that need to be removed to allow the flowers to show their full beauty.  Following the care and preparation steps below will help ensure the quality and extend the vase-life of your flowers for as long as possible. 

We will group care and handling instructions of some flowers together when their processing is the same (most flowers will follow the same guidelines). 

When your flowers arrive, chances are they will looking "tight, " “sleepy” or “thirsty” -- THIS IS NORMAL!!! 

Follow the processing recommendations to clean and hydrate your flowers properly.  You will need to care for your flowers immediately upon arrival. At the risk of being redundant: your flowers may look sleepy and wilted upon arrival: flowers need water and time to hydrate before they reach their peak of beauty.  The flowers we use in our arrangements arrive in the same condition.  The process of cleaning and hydrating is the key to beautiful blossoms! 

Some blooms will require a few days of hydration.  Keep this in mind when planning your floral fun.

Does all of this intimidate you?  Don't let it.  Good planning will go a long way in a smooth and fun floral experience!  Still don't believe us?  Then remember, Radford City Florist will process and hydrate the flowers for you for a simple fee of 25% of the cost of the products.

General Flower Care

  1. Open your boxes and inspect your flowers. Remove flowers from box by cutting any straps. Do not remove the rubber bands holding the flowers together in a bunch.
  2. Fill containers with at least 4 inches of fresh, cool water. Mix flower food in the water to prevent bacteria and give added nutrients to the flowers. If you do not have flower food, it can be purchased at any local florist. We can not guarantee that every farm-fresh shipment will include these, flower food can be purchased from a local florist.
  3. Remove any foliage from the flowers that falls below the waterline of your vase. In removing foliage, care should be taken not to damage the stem. The reason for removing any foliage below the waterline is to prevent growth of mold or bacteria which could cause premature wilting.
  4. Cut stems diagonally under running water using sharp scissors or a knife, approximately one inch from the stem’s bottom edge. An angled cut will allow for a larger surface area for water absorption and prevents the ends of your stems from sitting flat in the container blocking water absorption. Immediately after cutting, place the stems in the prepared water.
  5. Allow flowers at least 4 hours to hydrate well. Most flowers will take up to 8 to 12 hours to properly hydrate.
  6. Keep flowers in a cool, dark location away from direct sunlight, drafts or excessive heat.
  7. Change water every 24 hours and re-cut stems every 24 to 48 hours to keep flowers fresh. Assure that your flowers have sufficient water. The flowers will drink an exceptionally large amount of water upon arrival.

Storing Your Flowers

Temperature and light are key in flower development.  Warmth and light increase the process.  Cool and darkness slow the process. There is a time and place for both depending upon the specific flowers.  Always avoid direct sunlight and excessive heat.

Flowers are ethylene sensitive.  Keep your flowers away from fruits, vegetables and/or sources of ethylene gas. Ethylene can cause your flowers to wilt and/or drop blossoms.

Roses

Tip: Wear protective gloves while handling your roses as thorns may be present and tinted roses can stain hands or clothing! 

  1. Remove roses from box by cutting any straps. Do not remove the cardboard sleeve or the rubber bands holding the roses together in a bunch. It is recommended to leave the cardboard sleeve on for 4 to 8 hours while the roses hydrate and then remove once well hydrated. Remove all plastic packaging from around the roses. Check to make sure you received the correct amount of flowers.



    **Note: Our roses are packed 25 stems per bunch. The picture on the left, is a top view of 1 bunch of roses. At this angle it looks like there are only 12 roses. Our roses are packed in layers to insure protection during shipping. Below this layer is a second layer which hold the other 13 rose stems. If you are unsure, flip the bunch over and count the STEMS instead of the rose heads and you will see there are 25 per bunch. All of our flowers are standardized packed 25 per bunch.










  2. Fill containers with at least 4 inches of fresh, cool water. Mix flower food in the water to prevent bacteria and give added nutrients to the flowers. If you do not have flower food, it can be purchased at any local florist. We can not guarantee that every farm-fresh shipment will include these, flower food can be purchased at a local florist.
  3. Remove any foliage from the flowers that falls below the waterline of your vase. In removing foliage, care should be taken not to damage the stem. The reason for removing any foliage below the waterline is to prevent growth of mold or bacteria which could cause premature wilting,
  4. Cut stems diagonally under running water using sharp scissors or a knife, approximately one inch from the stem’s bottom edge. An angled cut will allow for a larger surface area for water absorption and prevents the ends of your stems from sitting flat in the container blocking water absorption. Immediately after cutting, place the stems in the prepared water.
  5. Allow the roses at least 4 hours to hydrate well. It can take up to 8 to 12 hours to properly hydrate. If you see that some flowers are still drooping after 3-4 hours, it's possible an air bubble has formed, re-cut following the above directions.
  6. Keep flowers in a cool, dark location away from direct sunlight, drafts, or excessive heat.
  7. To keep the roses fresh, change the water every 24 to 48 hours or when the water becomes cloudy. The water color will change if this is a tinted rose. Simply change water as directed. Assure that your roses have sufficient water at all times. They will drink an exceptionally large amount of water upon arrival.

 

We ship our roses with guard petals in order to protect the rose during shipping. Upon removal of the protective packaging, carefully pluck off any brown or discolored guard petals. It is not uncommon to remove an average of 5-10 petals per rose.

Remember that exposing roses to heat will help the flower to bloom, and storing your roses in a cooler environment will slow down the opening process.